From Our Founder
September 10, 2025
The big things are cool, but the things I really live for are cooler.
These moments make me feel like I'm in a movie... currently, the part of the movie when the hero is still on the journey with massive uncertainty. There's flashes of hope here and there, but for the most part it’s a steady grind. It's when I'm exhausted from a long day but still decide to pick up the phone, finish a project, or go to the gym.
It's when my heart races at 100 mph due to decision fatigue because I have so many things to do all at once, but have no idea what to do first, and for half of the tasks I have no idea where to even start.
It's the moments when I'm in tears wondering if "I'm going to make it or not" (lol).
It's the moments when I walk into a board meeting pitching a project that I only studied for 5 minutes because I pulled an all-nighter the night before finishing up other projects.
It's the moments when my team gives a prospect an amazing deal and somehow it falls through and we are all scratching our heads wondering what the heck went wrong...but then knowing that whenever something goes wrong and you keep working, you’re bound to have some amazing things happen shortly after that.
It's the moments when I'm locked inside working on my computer every day, averaging 10 minutes of sunlight a day because of how busy we are.
It's the moments when you have to bite down on the mouthpiece, withstand the punches of this world, economic crashes, and rejections... and somehow just stay alive to the next round.
I often find myself in situations like I'm Rocky Balboa, getting torn apart in the ring, but I know that if I can withstand the next 30 seconds (or 30 days) of punches and get to the 30-second rest in between rounds, I’ll win the fight.
Lastly, it's the moments of telling everyone "it's fine, it'll all work out," but knowing that you have no idea if it will pay off, yet you tell everyone that to give them peace of mind.
Those are the moments I live for.
The cars, trips, money, all that stuff is great. But looking back, the moments that I think are the coolest are the moments of pain, uncertainty, rejection, realignment, etc. It absolutely sucks in the moment. In those moments, it's hard to see a way out. You truly think that the rest of your life will look like that. At the same time, you have to embrace the crappy times.
Why? Because those are uncommon. They make you who you are. Looking back, those moments lead you to where you actually need to be in the future. And ultimately, they provide one hell of a story if you can withstand the pressure.
This is what I live for