220 Thrift
220 Thrift exploded on social media, skyrocketing from 4,000 to 14,000 followers in just months. But despite their viral growth and engaged audience, they had a critical problem: no website. With thousands of potential customers asking where to buy and no platform to capture sales, they were leaving money on the table every single day. They reached out to Flow Forward Media to build not just a website, but a complete e-commerce infrastructure that could match their social media momentum.
Flow Forward Media built 220 Thrift's entire digital storefront from the ground up. We designed and launched a modern Shopify platform, then went beyond traditional web design by uploading, sorting, and categorizing their entire inventory across curated collections—Band Tees, Harley, NASCAR, Sports, Surf, True Vintage, and more. We built strategic offers, implemented automation flows for cart abandonment and first-time buyer conversions, and established ongoing marketing consulting to ensure 220 Thrift could capitalize on their growing social presence with a revenue-generating platform that turns followers into customers.
Project Results
Complete E-Commerce Platform Build
- Designed and launched a professional Shopify website from zero.
- Result: Gave 220 Thrift their first-ever digital storefront, transforming them from a social media brand into a full-scale e-commerce operation.
Full Inventory Management & Organization
- Uploaded, sorted, and categorized entire product catalog across strategic collections.
- Result: Created an intuitive shopping experience that makes it easy for customers to discover vintage pieces they love.
Strategic Offers & Product Positioning
- Built out compelling offers and product presentations tailored to vintage clothing buyers.
- Result: Positioned 220 Thrift as "West Coast's Best Vintage Brand" with premium presentation that justifies pricing.
Revenue-Driving Automation Flows
- Implemented cart abandonment sequences and first-time buyer automation.
- Result: Captured lost sales and converted browsers into buyers automatically, maximizing revenue from existing traffic.
Ongoing Marketing Consulting Partnership
- Established marketing consulting relationship to bridge social media growth with e-commerce strategy.
- Result: Equipped 220 Thrift with expert guidance to scale from viral moments to sustainable business growth.
Summary Impact
Flow Forward Media transformed 220 Thrift from a social media sensation with no website into a fully operational e-commerce brand with professional infrastructure. By building their entire digital platform, managing inventory logistics, and implementing conversion-focused automation, we gave them the foundation to monetize their 14,000+ followers and turn social engagement into actual revenue. With ongoing marketing consulting, 220 Thrift now has both the platform and the strategy to scale alongside their growing audience.
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