Bonita Shores at Possum Kingdom Lake
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Project Name
Bonita Shores at Possum Kingdom Lake
Location
Possum Kingdom Lake, Texas
Industry
Marina
Bonita Shores had been operating their marina, boat rentals, and lakefront cabins for years, but their outdated website was actively hurting them with slow load times, blurry images, unclear messaging, and zero mobile responsiveness. With a new revenue stream launching (lakeside tiny homes with unmatched Possum Kingdom Lake views) and no marketing infrastructure in place, they needed Flow Forward Media to step in as their first-ever marketing partner. We rebuilt their website from the ground up with fast load times, crystal-clear imagery, and mobile-responsive design, added their new tiny homes offering to the platform, and built an entire backend system for lead tracking, data projections, and customer retention that notifies the team instantly when someone books a tour or inquires about any service. Now we're driving qualified traffic through Google and Meta ads, turning Bonita Shores into a data-driven, revenue-optimized lakeside destination.
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Project Results
Complete Website Redesign
- Rebuilt entire platform with fast load times, high-resolution imagery, mobile responsiveness, and clear messaging.
- Result: Transformed their digital presence from a liability into a conversion-optimized asset that matches the premium experience they deliver on the lake.
New Revenue Stream Integration
- Designed and launched lakeside tiny homes section showcasing ownership opportunities with unmatched lake views.
- Result: Gave Bonita Shores a powerful sales platform for their newest and highest-value offering.
Backend Lead Management System
- Built comprehensive infrastructure for lead tracking, data projections, and customer retention with instant notifications.
- Result: Equipped the team with real-time alerts when prospects book tours or inquire about marina services, tiny homes, boat rentals, or cabins—ensuring no opportunity falls through the cracks.
Google & Meta Advertising Campaigns
- Launched paid ad campaigns to drive qualified traffic to the marina and tiny homes.
- Result: Positioned Bonita Shores to scale beyond word-of-mouth with measurable, data-driven customer acquisition.
First Marketing Infrastructure Partner
- Established Flow Forward Media as Bonita Shores' complete marketing solution, the first company to step into this role in the brand's history.
- Result: Transformed Bonita Shores from an operationally-focused marina into a marketing-driven lakeside destination with systems, strategy, and scalability.
Summary Impact
Flow Forward Media gave Bonita Shores what they'd never had before: a marketing foundation. We replaced their outdated, conversion-killing website with a fast, beautiful, mobile-optimized platform that showcases their marina, boat rentals, cabins, and new lakeside tiny homes. By building backend infrastructure for lead tracking and customer retention, we ensured every inquiry gets captured and followed up on. And by launching Google and Meta ad campaigns, we're now driving qualified traffic to turn Possum Kingdom Lake visitors into Bonita Shores customers—and lakeside tiny home owners.
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