Dimond Connect
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Dimond Connect is one of the top eCommerce recruiting service brands in the U.S., helping 7- and 8-figure eCommerce companies fill critical roles with world-class talent. Their client list includes category-leading brands such as Malbon Golf, True Classic Tees, HexClad, and ARMRA Colostrum.
Its CEO, Carson Dimond, sought to grow his personal brand beyond Dimond Connect and wanted a flagship piece of content to establish his authority. Inspired by the creativity and personal brand presence of Flow Forward Media’s CEO, Marcus Johnson, Carson turned to Flow Forward Media to bring his vision to life.
While Carson provided the creative assets, he entrusted Flow Forward Media with complete creative execution. Our team scripted the entire piece, structured the storytelling flow, and produced a 90-second founder video. The narrative highlighted Carson’s entrepreneurial journey, his leadership at Dimond Connect, and his feature on the My First Million Podcast, where he appeared alongside Alex Hormozi who set a world record in 2025 with the launch of his book Million Dollar Models. To tie the piece together, the video was narrated by Marcus Johnson himself, giving the project a professional polish and a personal touch from the very inspiration behind it.
Project Results
Full Creative Ownership
- Flow Forward Media scripted, structured, and produced the entire video from scratch.
- Result: Carson’s brand story was delivered with clarity, authority, and narrative flow.
Founder Video Production
- Produced a 90-second video centered on Carson Dimond’s story and authority in the eCommerce space.
- Result: Strengthened Carson’s personal brand visibility and market positioning.
Thought Leadership Positioning
- Incorporated Carson’s My First Million Podcast appearance with Alex Hormozi.
- Result: Aligned Carson with top entrepreneurial voices, elevating his credibility.
Client Credibility Alignment
- Integrated Dimond Connect’s client roster — Malbon Golf, True Classic Tees, HexClad, and ARMRA Colostrum.
- Result: Reinforced credibility by linking Carson to recognized, industry-leading brands.
Voiceover by Marcus Johnson
- Narration provided by Flow Forward Media’s CEO.
- Result: Added professionalism and personal brand authority to the final product.
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