Hoovers Shavings

Project Name

Hoovers Shavings

Location

Hopkinsville, Kentucky

Industry

Agriculture

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Details

Flow Forward Media partnered with Hoover’s Shavings LLC to design and launch their first-ever website. For years, Hoover’s had operated successfully offline, known locally for quality products and reliable service. However, as demand grew, they needed a professional digital footprint to showcase their offerings and reach new customers.

We designed a website that reflects their family-owned values while presenting their products in a clear, professional way. With a simple layout, streamlined navigation, and straightforward calls to action, the site was built to educate potential buyers on product availability and make it easy to get in touch. The tone and design emphasize reliability and trust, aligning perfectly with Hoover’s long-standing reputation.

Alongside the website, Flow Forward Media developed a digital marketing strategy that included Google Ads and full social media management. We built their first-ever Instagram and LinkedIn accounts, curating and posting captivating content that highlights their brand, products, and family-owned story. This gave Hoover’s Shavings a new level of digital visibility and recognition that simply didn’t exist before.

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Project Results

The impact of our collaboration with Hoover’s Shavings was profound:

Our expertly managed Google Ads campaigns consistently reached hundreds of thousands of potential customers each month at a below-average Cost Per Click (CPC), resulting in a surge of phone calls and inquiries.
With brand-new Instagram and LinkedIn profiles, Hoover’s Shavings expanded their presence into spaces where they had no visibility before. The consistent, professional content dramatically improved their brand awareness and recognition on digital platforms.
The combination of a rebuilt, optimized website, engaging social media presence, and highly effective advertising campaigns has given Hoover’s Shavings a full-scale digital foundation, dramatically improving market visibility, customer acquisition, and long-term growth potential.

Today, Hoover’s Shavings has one of the most professional digital footprints in their industry, combining an authoritative website, strong social media branding, and performance-driven advertising to solidify their position as a trusted market leader.