Impact Strength and Performance

Project Name

Location

Oklahoma City, Oklahoma

Industry

Luxury Gym

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Details

Impact Strength and Performance (ISP), based in Oklahoma, is one of the largest and most impressive training facilities in the state. With elite equipment, a full turf football field for training and camps, and a reputation as the best-equipped gym in Oklahoma, ISP needed a digital campaign to match their facility’s scale.

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Led by owner Tom George, one of the most well-known QB coaches in the country, ISP turned to Flow Forward Media for help in driving new memberships. With a limited ad budget, our goal was to maximize every dollar spent while elevating ISP’s digital visibility.

We designed and launched a Google Ads campaign that strategically targeted high-intent search terms and optimized every dollar. Alongside the ads, we executed a Google My Business optimization, encouraged and managed Google reviews, and ensured ISP was fully discoverable on Waze and Google Maps to drive local traffic straight to the facility.

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Project Results

Google Ads Campaign

Launched a membership-focused campaign with a limited budget.
Result: Hit ISP’s membership goals, proving that smart targeting and optimization outperforms sheer spend.

Google My Business Optimization

Refreshed and optimized ISP’s GMB listing with accurate info, keywords, and posts.
Result: Boosted local visibility, helping ISP dominate searches in their market.

Review Farming

Helped the ISP team gather and manage consistent Google reviews.
Result: Increased trust and credibility online, reinforcing their reputation as Oklahoma’s best gym.

Maps & Navigation Integration

Got ISP properly listed and optimized on Google Maps and Waze.
Result: Increased foot traffic by making it easier for new members to find and navigate to the facility.

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Summary Impact

By combining Google Ads, local SEO, reviews, and navigation integrations, Flow Forward Media turned a limited ad budget into maximum results for Impact Strength and Performance. The campaign not only hit ISP’s membership goals but also positioned them as the most visible and accessible gym in Oklahoma.

With one of the state’s premier facilities and the leadership of Tom George, one of the top QB coaches in the nation, ISP now has both the physical infrastructure and digital presence to match its elite status.

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