MCWL Paladin Geological
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Details
Flow Forward Media partnered with MCWL Inc., a woman-owned logistics and warehousing company, to create a complete marketing ecosystem. At the start of the partnership, MCWL needed a professional digital foundation to match the scale of their services and to stand out in a competitive industry.
We began with a full website build, creating a professional platform optimized for speed, traffic, and usability. From there, we expanded into social media campaigns on LinkedIn, Facebook, and Instagram, which showcased the company’s expertise and grew brand awareness. The LinkedIn campaign in particular proved to be a powerful driver of new contracts and revenue.
Our collaboration also included copywriting and blog publishing, where Flow Forward Media produced articles on industry news, research, and company developments. This positioned MCWL as a thought leader while consistently driving new traffic to the site.
To strengthen MCWL’s storytelling and brand authority even further, Flow Forward Media conducted multiple video production shoots. These included content filmed at MCWL’s headquarters in Norman, Oklahoma, as well as drone and on-site video production at drilling sites in West Texas. These visuals gave MCWL a powerful multimedia presence, allowing them to connect with audiences on a more engaging level.
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Project Results
Website Build
- Delivered a modern, high-performing website optimized for speed and usability.
- Result: Website traffic reached all-time highs, giving MCWL its strongest digital footprint to date.
Social Media Campaigns (LinkedIn, Facebook, Instagram)
- Built a full-scale social presence from the ground up, with consistent posting and brand storytelling.
- Result: LinkedIn campaign directly generated significant revenue, while Facebook and Instagram boosted brand recognition.
- Competitive Advantage: MCWL now outperforms several publicly traded competitors in both engagement and posting volume.
Copywriting & Blog Publishing
- Produced consistent blogs on logistics news, research, and company developments.
- Result: Drove organic traffic growth while positioning MCWL as a thought leader in logistics and warehousing.
Video Production
- Completed professional video shoots at MCWL’s Norman, OK headquarters and drone/on-site shoots at drilling sites in West Texas.
- Result: Delivered high-quality content that strengthened brand authority and visual storytelling, creating a multimedia presence unmatched by regional competitors.
Summary Impact
By integrating website development, social media, copywriting, and video production, Flow Forward Media has taken over MCWL’s entire digital marketing operation. The result is a measurable increase in traffic, brand recognition, engagement, and revenue. MCWL now stands as one of the most digitally advanced logistics companies in the market, outperforming even publicly traded competitors in social engagement and thriving as a recognized industry leader.
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