Salt of The Earth Snack Company
Project Name
Salt of The Earth Snack Company
Location
Oklahoma City, Oklahoma
Industry
Snack Foods
Flow Forward Media partnered with Salt of the Earth Snacks, a company founded by two students at Oklahoma Christian University. What started as a small dorm-room project making beef jerky quickly expanded into pretzels and a growing local following. However, the company lacked any digital presence or infrastructure to support sales beyond word of mouth.
We designed and launched their first-ever website on Shopify, complete with a back-end system to manage sales, orders, and fulfillment. This gave Salt of the Earth Snacks the digital infrastructure they needed to operate like a true CPG brand. In addition to the build, Flow Forward Media also crafted their marketing strategy, helping the founders position their brand story, build awareness, and set the stage for growth.
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Project Results
Website Build (Shopify)
- Delivered Salt of the Earth Snacks’ first professional website.
- Result: Customers can now seamlessly browse, purchase, and reorder online.
Back-End System
- Built a Shopify system for inventory and order management.
- Result: Sales are streamlined and operations are more efficient, saving the founders time and manual effort.
Marketing Strategy
- Helped shape brand messaging and go-to-market positioning.
- Result: Salt of the Earth Snacks now has a clear growth strategy, moving from a dorm-room project to a scalable snack brand.
Summary Impact
With Flow Forward Media’s help, Salt of the Earth Snacks gained its first digital presence and scalable infrastructure, turning a student startup into a professional consumer brand. The new Shopify website and back-end systems not only drive sales but also provide the foundation for long-term growth in the competitive snack food market.
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